We10x Conversations

When AI Agents Do the Work, What Are Customers Actually Paying For?

Per-seat pricing assumes people do the work. When an agent resolves the ticket, writes the code or books the meeting, customers start asking a different question: what exactly am I buying?

This conversation pairs founders who have repriced around agents, and asks what customers value when the labour is automated: outcomes, reliability, accountability, data, or the relationship.

Angles we want to explore

  • Seats, usage, outcomes: what you tried, and what customers accepted
  • Selling a result when the model behind it keeps changing
  • Who is accountable when the agent gets it wrong
  • Margins when inference is a real cost of goods sold
  • Services businesses turning into software, and the reverse
  • What customers will still pay a premium for

Who we want to hear from

  • Founders selling AI agents or agent-powered services
  • Founders who changed their pricing model because of AI
  • Operators and buyers who purchase agent-based products

The format

Two founders. One big question. No scripted interview.

Two participants, one question

You are matched with a peer around a question you have both lived.

A clear pairing proposal

We tell you who, why, and the question. Both of you agree before anything is scheduled.

About 30 minutes

Recorded remotely at a time that suits you both.

Peers, not a host

You talk with each other. No interviewer, no script.

Shared with your consent

Recorded for possible publication and distribution, only with both participants' consent.

Media partners

Selected conversations can also be featured by AI Time Journal and AI Frontier Network.

Questions about the process →

Media partners

We10x is producing its first founder conversations with AI Time Journal and AI Frontier Network as media partners. Selected conversations can also be featured in both publications.

Take part in this conversation

About four minutes. In the form, choose “When AI agents do the work, what are customers paying for?” and tell us about your experience. Every application is read by a person.

Apply for this conversation

Other questions: How Much Company Can One Founder Build with AI Agents? · Does Building an AI Startup Still Require San Francisco?

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